Deepfakes Heatmap

New Mexico HB 182 (2024) requires political advertisements created using AI to carry a clear AI-generated disclosure, and makes it a crime to distribute AI-generated media that falsely depicts a real person's speech or conduct within 90 days of an election when the intent is to mislead voters. The law covers state-level elections under New Mexico's Campaign Reporting Act.

• The rule is squarely about state-level elections — it doesn't apply to federal, municipal, or school board elections, and it doesn't reach deepfakes in everyday family or school contexts.
• Two parallel paths exist: a disclosure requirement on AI-generated political ads (administrative compliance) and a criminal offense for materially deceptive AI media within the 90-day election window.
• Disclaimers and other on-the-content conditions affect whether a particular piece of media falls under the criminal provision — labeling is the practical line that decides covered vs. protected.

• Read HB 182 on the New Mexico Legislature site for the exact disclosure language and the 90-day window definition.
• If you're concerned about a deepfake in a federal, municipal, or non-election context, New Mexico's HB 182 won't reach it. Federal protections and the platform's own content policy are where to look.