Deepfakes Heatmap

Massachusetts is considering H.5094, a bill that would require political ads containing AI-generated audio or video to carry on-screen or spoken AI-disclosure labels. The Ways and Means committee reported the bill favorably on February 11, 2026, but it had not become law as of the May 5, 2026 review. So no new state rule applies in Massachusetts today.

• There is no Massachusetts deepfake rule in force today — only existing federal law and platform policies apply.
• The bill, if enacted, would apply to political advertisements specifically; it would not, on the bill text reviewed, address synthetic media outside political-advertising contexts (including non-consensual intimate imagery or content involving minors).
• Committee passage is one of several steps — floor votes in both chambers and the Governor's signature still need to happen for H.5094 to become law.

• Watch H.5094 on the Massachusetts Legislature's bill page to see if it gets a floor vote, Senate referral, or enrollment.
• If you're concerned about deepfakes outside the political-advertising context, that's a separate Massachusetts rule track — a search of the General Laws for any non-consensual-intimate-image or minor-protection statute is the right starting point.