Deepfakes Heatmap

Kentucky's SB 4 (Acts Chapter 66) has been in effect since March 24, 2025 (signed with an emergency effective date). The law creates a cause of action for sponsors who use synthetic media in electioneering communications without a clear AI-disclosure. The rule is squarely about election communications — Kentucky hasn't enacted a broader rule covering deepfakes in social, school, or intimate-image contexts.

• The protection is narrow but real: it covers undisclosed synthetic media in political advertising and electioneering communications, not deepfakes in social feeds, group chats, or apps your kids use.
• Sponsors of communications that include AI-generated content without the required disclosure can be sued — that's the law's main mechanism.
• For AI-fakes outside the election context, Kentucky hasn't addressed those uses at the state level. Federal rules and platform policies are what apply to those gaps.

• Read Acts Chapter 66 (SB 4) on the Kentucky Legislature site for the exact definitions of "synthetic media" and the scope of "electioneering communications."
• If you're concerned about a non-election use of an AI fake — in a school chat, an app, a private message — Kentucky's SB 4 isn't the relevant rule. Check federal protections and the platform's own policy instead.